Make More Sales By Airing Your Dirty Laundry
There's an old saying, "Don't air your dirty laundry".If you're selling any product or service either online or offline this is horrible advice.You see sooner or later, your customers are going to find out the negative aspects of your product. Call it kama if you like, but they will.
And when they discover it, at the very least you'll lose credibility, generate higher refunds and lose customers for life. At the worst your business reputation will get entirely trashed.This doesn't even take into account your prospects. If your product raises objections with actual customers you can be sure
your prospects will pick up on them too.
This is not voodoo. Every point of sale has a vibe. People pick up things unconsciously. If they get an adverse feeling then they back out and you lose another sale.So what's the answer? Air your dirty laundry. In fact be proud of it! If you point out any problems upfront then you're in control.
Let me give you an example...A friend of mine recently tried to sell his treasured classic car. Unfortunately after test driving it nobody would offer him anything near what he thought it was worth. He came to me for advice. I asked him what were the things he loved about the car and if it had any quirks or problems. So he poured out his feelings about the car.Afterwards I wrote down an advertisment for him to sell his car.
The first sentence began,"The only thing wrong with this Classic Car is its Classic Brakes." I then went on to describe the many virtues of owning a piece of automotive history. He sold the car for the full price within 24 hours of running the new advertisment. He was amazed.If your product is defective in any way a customer may take issue with, then bring it up in your sales copy early. You can even do this in your headline, like I did.This method kills likely objections dead. And it's these objections which will lose you customers and sales.
You'll sell far more product if you then reframe any possible problems as actual benefits instead. Take a one page unattractive website for instance. Imagine it has no graphics, bare minimum sales copy and sells an ebook for $19. How can this be easily reframed?You simply point out this non-flashy website allows you to pass on large cost savings to the customer because you don't need to hire a copywriter or web designer. That's why the customer can get the ebook now at $19 rather than the $39 it would normally be.You're now providing your prospects with greater value overall and they will thank you for it with sales.
You could also point out your competitions more flashy more expensive product. Just ask the customer what's more important, having more benefits for less money or less benefits for more money?They'll quickly agree your product must be better.This then gets them to agree they should buy your product.You'll make many more sales airing your dirty laundry intelligently.Copyright 2004 Clifford Mee.
Clifford Mee is an author, internet marketer, hypnotist and success life coach. If you want to discover little known 'battle tested' strategies to persuade more customers to spend more money more frequently, then please visit his main website at http://www.marketingpersuasion.comThe Debt Free Lifestyle
Many people have been taught that you cannot get ahead without debt. We are also inundated with advertising telling us we can have anything we want. All we need to do is put it on our credit card.We have become an impatient society, we want it right now. We have lost the ethic of working for what we want.It is not how much money you make; it is what you do with it. By living without debt you can actually have a higher income since you are not paying out interest, you are actually getting paid interest on invested money.All debt is not created equal.
We will classify them as good debt and bad debt.To simplify the classification we will say that good debt is a loan for something that you could sell at any time and repay the debt. This narrows down good debt to a home loan and possibly a home equity loan.A bad debt, of course, is a loan on anything that will lose value.Let's take a look at some debts that we would consider bad debt.Home equity loans are in the gray area. They could...
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Unknown Artist Finds Success at Myspace.com
Los Angeles, CA (ContentDesk) July 12, 2006 -- Rock artist Pliskin used to sell Lets Drive," an anthem for driving enthusiasts, at various car shows. But these days, hes selling a lot more CDs at Myspace.com due in part to the site's networking-based approach. Its been a very useful tool in my music career, says guitarist/vocalist Pliskin.
I composed a song that will give drivers a sense of excitement and power each time they drive. All that was lacking was a distribution system. The song was released last November and already has sold a modest 170,000 copies. 'Lets Drive' aims at rejuvenating the mind and body while promoting an appreciation for the open road," says Pliskin, who adds, "Its a really upbeat instrumental rock song that is led by a melodic, guitar solo from beginning to end."???? You can turn the radio dial all you want, but chances are you wont find a song that gives car drivers a feeling of thrill like Lets Drive, says auto writer Barry Chadwick....
Car insurance > Unknown Artist Finds Success at Myspace.com
Unknown Artist Finds Success at Myspace.com
Los Angeles, CA (ContentDesk) July 12, 2006 -- Rock artist Pliskin used to sell Lets Drive," an anthem for driving enthusiasts, at various car shows. But these days, hes selling a lot more CDs at Myspace.com due in part to the site's networking-based approach. Its been a very useful tool in my music career, says guitarist/vocalist Pliskin.
I composed a song that will give drivers a sense of excitement and power each time they drive. All that was lacking was a distribution system. The song was released last November and already has sold a modest 170,000 copies. 'Lets Drive' aims at rejuvenating the mind and body while promoting an appreciation for the open road," says Pliskin, who adds, "Its a really upbeat instrumental rock song that is led by a melodic, guitar solo from beginning to end."???? You can turn the radio dial all you want, but chances are you wont find a song that gives car drivers a feeling of thrill like Lets Drive, says auto writer Barry Chadwick....
Car insurance > Unknown Artist Finds Success at Myspace.com
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